-Michael Caine portrait by David Bailey with the cigarette replaced with a Nicorette inhalator.
Product placement is a form of marketing that advertisement company's use to subliminal advertise their product.
It is used in films to allow the viewer to relate to the character/story line they are seeing. The viewer is subjected to cleverly hidden advertising.
I would like to experiment with product placement within the brands primary advertising.
e.g. - Including a child in a Calvin Klein advert to portray the use of child labor within the company.
This image of Michael Caine was taken in 1965. I have used this as an example of using editing software to replace a cigarette with a Nicorette inhalator. This also shows the use of product placement.
The other subjects i could include using this method is
-controversy within the brands or products
-slave labor
-added ingredients
-animal cruelty and testing
Other controversial issues i could cover
-recreating portraits of celebrities and adding my opinion of their death
Michael Jackson
Marilyn Monroe
John Lennon
JFK
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